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Strategy 101: An Introduction and Guide
A basic, easy-to-read entry into the world of strategy
by Jim Ollhoff
Price $18.00
128 pages, paperback
ISBN: 0-9719304-9-X
ISBN-13: 978-0-9719304-9-0
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| Strategy is simply a plan for gaining a sustainable, competitive advantage. We use strategy in almost every facet of life, whether we know it or not. This book provides an overview of strategy for the beginning strategist. Each chapter is concise and written in easy-to-understand language, full of examples and case studies that illustrate the concepts. The book is designed for those with little or no experience in strategy—it is ideal for organizational management students at the BA level or beginning MA students. |
About the Author
Jim Ollhoff, Ph.D. Jim is a college professor, with an academic background that includes training in education, family studies, developmental psychology, social psychology, and systems theory. Jim's academic interests are the process of discovery in anxious systems, effective management from a complexity perspective, leadership, strategy, and adult learning. He teaches courses in the areas of education and management. For fun, Jim reads, writes, bakes unusual breads, and studies martial arts. |
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Table of Contents
Read an excerpt
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